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Founded in 2000 by second generation eyewear category leaders, ELECTRIC is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. ELECTRIC designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe.