Electric has had a number of amazing developments in our global effort to spread the stoke of surfing and grow brand awareness for Electric. One such effort is supporting the Chinese Olympic Surf team. An unlikely story but one worth rooting for!

The first ever Chinese Olympic Surf team stopped by Electric last week to meet and greet the team, pick up their Electric sunglasses, and have a friendly surf match with the National Champion San Clemente Surf Team! It was covered by ESPN in the US, Oz, and China. See the full story below and make sure to peep the quote from our CEO Eric Crane on why he thought this was such a feel good moment!

@Electric_Surf also posted a video showcasing the visit to our office and day with Electric. It is a great visual recap @voegs put together with an incredibly humble narrative from the assistant coach, Pablo. And yes, Pablo is Chinese!


More to come in the future with Electric & the Chinese Surf team, make sure to keep up with the news on @Electric_surf!