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MENS


MENS


This year, we’ve honed in on what we do best, and did a lot of it. Electric was founded by craftsman Kip Arnette and friends with “100% focus on eyewear and goggles.” Today our vision reminds the same. We’ve learned a lot and are doing things differently, with a higher sense of purpose and quality than ever before, but some things should never change.

This year, we’ve honed in on what we do best, and did a lot of it. Electric was founded by craftsman Kip Arnette and friends with “100% focus on eyewear and goggles.” Today our vision reminds the same. We’ve learned a lot and are doing things differently, with a higher sense of purpose and quality than ever before, but some things should never change.




MEN'S SUNGLASSES


MEN'S SUNGLASSES


We want to be the best at what we do. We choose to make our eyewear in Italy. Italy has more collective eyewear experience, quality materials and skilled human craftsman than anywhere in the world, period. Cut the chatter, put on the music and deep dive in to what we consider to be the most focused, dynamic and innovative sunglass collection ever, from the world’s greatest independent eyewear brand.

We want to be the best at what we do. We choose to make our eyewear in Italy. Italy has more collective eyewear experience, quality materials and skilled human craftsman than anywhere in the world, period. Cut the chatter, put on the music and deep dive in to what we consider to be the most focused, dynamic and innovative sunglass collection ever, from the world’s greatest independent eyewear brand.



SHOP MEN'S SUNGLASSES



MEN'S SNOW GOGGLES


MEN'S SNOW GOGGLES


Our passion for modernizing iconic ideas and producing them in the highest possible standards of quality is what drives us. Our passion for riding, sliding, driving up the mountain, and adventuring with friends has led us to combine elements of the past with innovations never before seen from Electric. Whether its the lightest goggle made of space age materials and modern construction techniques, a goggle strap inspired by punk rock album covers, or a custom lens program, we approach each fresh idea with care.

Our passion for modernizing iconic ideas and producing them in the highest possible standards of quality is what drives us. Our passion for riding, sliding, driving up the mountain, and adventuring with friends has led us to combine elements of the past with innovations never before seen from Electric. Whether its the lightest goggle made of space age materials and modern construction techniques, a goggle strap inspired by punk rock album covers, or a custom lens program, we approach each fresh idea with care.



SHOP MEN'S SNOW GOGGLES



MEN'S PERFORMANCE


MEN'S PERFORMANCE


The Electric innovation labs have been very busy producing the most progressive and dynamic eyewear we’ve ever made. Products that showcase what could be done, not what has been, these pieces push our thinking, our manufacturing capabilities and design achievements forward. We take what we learn producing these award winning products and improve what we so across the entire line. 30 years of eyewear experience and expertise helps to pave the road, but where we’re going, we don’t need roads.

The Electric innovation labs have been very busy producing the most progressive and dynamic eyewear we’ve ever made. Products that showcase what could be done, not what has been, these pieces push our thinking, our manufacturing capabilities and design achievements forward. We take what we learn producing these award winning products and improve what we so across the entire line. 30 years of eyewear experience and expertise helps to pave the road, but where we’re going, we don’t need roads.



SHOP MEN'S PERFORMANCE



MEN'S GOLF


MEN'S GOLF


Born from the rich action sport and lifestyle heritage of southern California, we were accustomed to doing things differently, with an emphasis on doing them differently from our parents. We didn’t golf in our dad’s clothes, and are certainly not using his old clubs, so why would we wear his sunglasses?

Born from the rich action sport and lifestyle heritage of southern California, we were accustomed to doing things differently, with an emphasis on doing them differently from our parents. We didn’t golf in our dad’s clothes, and are certainly not using his old clubs, so why would we wear his sunglasses?



SHOP MEN'S GOLF



MEN'S FISHING


MEN'S FISHING


From the streams to the sea, we've got you covered. When you're on the water all day you need a pair of sunglasses that not only lets you spot fish but keeps your eyes protected. Our OHM Polarized lenses block 100% of UV rays and 98% of blue light, cutting glare and haze, and making your time on the water more productive. Good times and tight lines ahead.

From the streams to the sea, we've got you covered. When you're on the water all day you need a pair of sunglasses that not only lets you spot fish but keeps your eyes protected. Our OHM Polarized lenses block 100% of UV rays and 98% of blue light, cutting glare and haze, and making your time on the water more productive. Good times and tight lines ahead.



SHOP MEN'S FISHING


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