You are currently shopping on the USA ($) website. It looks like you should be shopping on the #destination website.



Style Number: EW001002
Style Number: EW001002

Product Reviews

Write a review
  • Review by Declan (USA)

    October 27, 2013

    Received on Friday, Very comfortable, easy to read. I will be getting the Diver. The Nato band Will break in nicely. Easy to set. I mention that as having had watches that you need a PHD to set.

    Thank you.


    Returning customer

    .... [Read more]
  • Review by MoBro (USA)

    November 17, 2013

    Cool styling. No lumes though, so the military time is null since you cant read the dial after sundown!

    .... [Read more]
  • Review by Mark (USA)

    December 5, 2014

    Regretting buying the "All black" instead of the black/silver, since the hour and minute hands are nearly impossible to see except in bright sunlight. Once the sun goes down, forget about seeing the hands at all, except the second hand (which is red).

    .... [Read more]
  • Review by Nichoas (USA)

    October 8, 2015

    The watch and dial part is wonderful the only problem I have is the watch after spending almost 200 dollars on a watch I expected the watch to give me close to zero problems but the strap and the way you glue the black piece on it doesn't hold it falls off. I'm on my second watch I had the first one replaced so I was hoping when I got it back the problem would be fixed but nope I got a new watch with the same problem and this is a persistent problem that I hope gets fixed!!!

    .... [Read more]
  • Review by Matt (USA)

    January 8, 2016

    Love the watch. Super comfortable and easy to set. I've had watches that come with rubber bands that dry rot. This one will break in well I feel. Super simple to set.

    I would have given it 4 stars overall however my experience with customer service made all the difference in the world.

    The watch comes with a plastic clip between the thing that lets you set it to preserve the battery while in the box. As i first put it on, and tried to set it, the entire mechanism came out. I immediately emailed customer service and was responded to within minutes requesting to mail it back in.
    Since I just got it today and needed it for a trip where I won't have any other way to tell time, I asked if they would ship me a new one and I send this one back to expedite the process. I even offered to give my credit card incase they didn't receive a watch in return.
    The gentlemen in customer service has a new watch on the way within a few minutes that will arrive in a week. I cannot tell you how perfectly that went.

    A+++ 100 to the customer service. I have had Nixon and Rip curl watches prior however, the timely response and willingness to appease was bar non with Electric.

    .... [Read more]
  • Review by phil (USA)

    January 29, 2016

    First of all, I love the watch! I own two electric watches and they're both equally incredible.

    But the thing that impressed me the most about my experience with electric, was the quality of the customer service I got when the glass cover on my NATO broke.

    I first tried getting it fixed locally, but no one was able to repair it. Then I called, Joel Harris in customer service and told him about what happened. Joel was extremely understanding and attentive to the problem. He was very prompt in responding to my emails and didn't make me jump through any hoops to get the watch fixed. Now, I wear the watch everyday and love it.

    Thanks again, Joel. I was already a big fan of the product, but because of the customer service I got when my watch broke, made me want to tell my friends and family about what a great company electric is.

    .... [Read more]
  • Review by Ian (USA)

    August 26, 2016

    The battery died on my FW01 and I was super bummed because I seriously wear this watch every day. So i called Phong Nguyen who is the customer service and warranty rep. Not only did he replace the battery but he also replaced my worn out Nato band with a brand new one! Before I knew it less than a week after sending it in it came back looking like a new watch. Super stoked on what Phong did for me and glad to have my favorite watch back. Whenever you need help, contact Phong. He's the man!
    Thanks Phong!!

    .... [Read more]
  • Review by Erick (USA)

    April 18, 2017

    So I bought the Black / Bronze FW01 NATO and have been very happy with it. I wore this watch for a little over a year, at which time, it showed a decent amount of wear and the battery died. Specifically, the strap's strip of plastic protection had come off, the matte black face border was very worn and scratched and the bronze accents were also rubbing down to their metal's natural silver color.

    Though I thought that all this wear happened a bit quickly for this watch, including the battery dying, I am giving this 5 stars because of the service I was given when I emailed Electric about getting a new battery.

    Phong Nguyen seems to be the customer service rep and he immediately apologized, told me to send him the watch, and mailed me a brand new one immediately. Even though we are on opposite coasts, I was wearing a new FW01 NATO in a week of mailing out my old one -- no questions asked. Thank you, Phong, you restored my faith in Electric watches.

    .... [Read more]
+ Read more reviews

A Closer Look

A daily driver for the geographically curious. A modern take on a classic field watch. Details and textures that reflect innovations found in today’s best outdoor equipment, tactical accessories and custom vehicle styling.
  • MOVEMENT: 3 hand Japanese quartz with date. Custom brass hands with branded second hand.
  • CASE: 40mm surgical stainless steel. Protective raised bezel. Domed mineral crystal, anatomically positioned pull crown. Water resistant up to 20ATM / 200 meters / 600 ft.
  • BAND: 20mm polyester nato style band with custom hardware.
  • Shipping






This map illustrates service schedules in business days for FedEx Ground shipments. Cutoff time for same day shipping is noon PST.

Service Schedules






FEDEX OVERNIGHT (Orders must be in by noon PST Monday-Fridays. Not available weekends.) $30

NON-CONTIGUOUS US PRICING (Alaska, Hawaii, Puerto Rico, Guam):

NON-CONTIGUOUS US PRICING (Alaska, Hawaii, Puerto Rico, Guam):



Item Added to Bag

Continue Shopping


Style Number:

  • Frame Color:
  • Lens Color:
View Bag (X)

$ Checkout Now

Taxes, shipping and discounts
are calculated during checkout

Loading please wait... Loading please wait...