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THIS IS PERFORMANCE


THIS IS PERFORMANCE


The Electric innovation labs have been very busy producing the most progressive and dynamic eyewear we’ve ever made. Products that showcase what could be done, not what has been, these pieces push our thinking, our manufacturing capabilities and design achievements forward. We take what we learn producing these award winning products and improve what we so across the entire line. 30 years of eyewear experience and expertise helps to pave the road, but where we’re going, we don’t need roads.

The Electric innovation labs have been very busy producing the most progressive and dynamic eyewear we’ve ever made. Products that showcase what could be done, not what has been, these pieces push our thinking, our manufacturing capabilities and design achievements forward. We take what we learn producing these award winning products and improve what we so across the entire line. 30 years of eyewear experience and expertise helps to pave the road, but where we’re going, we don’t need roads.


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