OUR GIFT TO YOU

Free Nomadix Towel

Score a versatile, quick dry and eco-friendly Electric x Nomadix packable beach towel with any order over $150. Offer ends July 4, 2022, 11:59pm.

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INTRODUCING

Portofino

Super sophisticated styling for weekends in Palm Springs or the Italian Riviera. Sit down for sunset and discover la Doce Vita.

Discover Portofino

PERFORMANCE EYEWEAR

JJF12

Designed with world champion John John Florence and purpose-built to weather the elements & provide superior protection. 

Explore the JJF12

New Releases

Check out our new collection
and get the best gear for summer.

Apparel & Accessories

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