John Van Hamersveld Collection
You might not know John Van Hamersveld by name, but you will most certainly know him from his work. Over the last few decades, the legendary graphic artist and illustrator has worked on creating some of pop culture's more iconic pieces including the Beatles’ Magical Mystery Tour cover and the Endless Summer movie poster.
SoCal Journal 1959-2017
A collaboration with John Van Hamersveld and Eric Crane, Electric CEO and Creative Director, The SoCal Journal 1959 to 2017 is a collection of documentary photography and a vivid look at the life and work of JVH. Add The SoCal Journal to your order of the Hammer sunglass, and receive 50% off the price of the book at checkout.
While working on The SoCal Journal 1959-2017 Electric Creative Director, Eric Crane, was inspired by JVH’s vintage eyewear collection and the idea to partner and create a new frame was born. The end result is the limited-edition Hammer; an homage to JVH’s signature style and a nod to his childhood surfing nickname.