Working hand-in-hand with brand partner, John John Florence, Electric proudly introduces his first signature series sunglasses.

Purpose built to weather the elements, provide superior protection, and elevate style, the JJF12 represents the pinnacle of style and quality performance.

The legend continues... the spirit of the desert that defined cool on any given Sunday is now available in a well styled aviator.

Lightweight, sharp angles, thin and full of detail for a minimal design with maximum appeal.

Lightweight, oval, understated yet luxurious in our highest quality components for subtle impact.

Minimalist steel wire, angled nose bridge, and Italian-made Mazzucchelli ™ acetate temple tips.

Full on, full coverage, comfort and peripheral vision for long days on the water.

Feather weight construction with performance grip nose bridge and temple tips.

The Swingarm has been given a sport upgrade. Feather weight construction and performance grip nose bridge. 

Raised right. Born and bred with hard lines, timeless design traits and Italian quality.

Lightweight and heavy-duty. Purpose-built, offering uncompromising fit and function.

A modernized and minimal update on classic styling, like the perfect pair of well-loved jeans.

Angled, subtly bold, a design informed by elements found in nature with an air of beach sophistication.

A timeless, best-in-class wire round with refined lines and savvy attention to the finer points.

Classically styled, mid-century vibe given a modern-day update with M49; a plant-based, eco-friendly acetate.

Our best selling Knoxville frame with added protection, clarity, and comfort features you desire in a high-performance sunglass.

Our best selling 8-base sunglass with added the protection, clarity, and comfort features you desire in a high-performance sunglass.

Tough as nails and built to protect, featuring a removable eye mask and our exclusive hidden directional airflow system.

70s cool with a modern flair, this retro-inspired frame is right at home with you wherever you take it.

A wire rim lens topped by the sharp details of the Knoxville frame creates a perfect union of form, function & style.

Big on first impression, perfect on fit and comfort, the Blacktop was born from the streets and raised in the concrete jungle.

Our bestselling Knoxville has been given a sport upgrade. Feather weight construction with performance grip nose bridge and temple tips.

The re-engineered wrap-around design, with its smooth, angular features provides crucial glare reduction.

Born in California, made in Italy, the AV1 is modernly-chic and perennially in style.

Rooted in the distinct aesthetic of the 60's and refined for the modern individual.

Through working with John Van Hamersveld on his new book, Electric CEO, Eric Crane became inspired by John's signature look and vintage frame collection.

Keeping you protected with performance-enhancing lens coatings and interchangeable/removable eye shields.