THROUGH A DIFFERENT LENS
SS21 CAMPAIGN
This campaign promotes peaceful inward moments, upcoming celebratory engagements, and a more dynamic existence in 2021. It encourages us to focus on intimate, unique moments and view life moving forward through a different lens.
#throughadifferentlens
CREDITS
Produced & Directed: Electric
Director of Photography & Editor: Jeff Coffman
Creative Associate: Dominic Haydn Rawle
Composer, Design & Engineering: Paul Paredes
Music Supervisor: Josh Hartley
Marketing Coordinator: Ian Foulke
Costumes & Production Design: Electric
Gaffer: Colin Jacobs
Production Assistant: Luke Jamison
FEATURED PRODUCTS
CAST
in order of appearance
SOPHIA WALKER
Designer, Equestrian
JOEL OLENIK
Electric Sales Rep, Spear-fisherman
JAZ HARRIS
Artist, Musician
CHANCE GAUL
Board Sport Athlete
CASEY & LEXI PATTERSON
US Olympian, AVP Pro / Pro Volleyball Player
GUS DAY
Surfer, Musician
