THROUGH A DIFFERENT LENS

SS21 CAMPAIGN

This campaign promotes peaceful inward moments, upcoming celebratory engagements, and a more dynamic existence in 2021. It encourages us to focus on intimate, unique moments and view life moving forward through a different lens. 

#throughadifferentlens

SHOP COLLECTION WATCH THE VIDEO

CREDITS

Produced & Directed: Electric

Director of Photography & Editor: Jeff Coffman 

Creative Associate: Dominic Haydn Rawle

Composer, Design & Engineering: Paul Paredes

Music Supervisor: Josh Hartley

Marketing Coordinator: Ian Foulke

Costumes & Production Design: Electric

Gaffer: Colin Jacobs

Production Assistant: Luke Jamison

CAST

in order of appearance

SOPHIA WALKER

Designer, Equestrian

Featured in JJF12

JOEL OLENIK

Electric Sales Rep, Spear-fisherman

Featured in the Stacker

JAZ HARRIS

Artist, Musician

Featured in the Crasher

CHANCE GAUL

Board Sport Athlete

Featured in the Swingarm

CASEY & LEXI PATTERSON

US Olympian, AVP Pro / Pro Volleyball Player

Casey in the Knoxville Sport and Lexi in the Palm

GUS DAY

Surfer, Musician 

Featured in the Elsinore