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THIS YEAR, WE’VE HONED IN ON WHAT IT IS WE DO BEST, AND DID A LOT OF IT

THIS YEAR, WE’VE HONED IN ON WHAT IT IS WE DO BEST, AND DID A LOT OF IT

Electric was founded by craftsman Kip Arnette and friends with “100% focus on eyewear and goggles.” Today our vision remains the same. We’ve learned a lot and are doing things differently, with a higher sense of purpose and quality than ever before, but some things should never change. We want to be the best at what we do. We choose to make our eyewear in Italy. Italy has more collective eyewear experience, quality materials and skilled human craftsman than anywhere in the world, period. Cut the chatter, put on the music and deep dive in to what we consider to be the most focused, dynamic and innovative sunglass collection ever, from the world’s greatest independent eyewear brand.


#STYLETHATPERFORMS

#STYLETHATPERFORMS

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  • STACKER

    MATTE BLACK
    $180
  • STACKER MATTE BLK/OHMPROSE

    STACKER MATTE BLK/OHMPROSE

    $180
  • KNOXVILLE

    MATTE BLACK
    $100
  • ROAD GLACIER

    MATTE BLACK
    $140
  • KNOXVILLE S

    MATTE BLACK
    $120
  • KNOXVILLE XL

    MATTE BLACK
    $100
  • SWINGARM

    MATTE BLACK
    $80
  • SWINGARM S

    MATTE BLACK
    $100
  • SWINGARM XL

    MATTE BLACK
    $80
  • BACKBONE S

    MATTE BLACK
    $120
  • BACKBONE

    MATTE BLACK
    $100
  • TECH ONE

    MATTE BLACK
    $90
  • MUDSLINGER

    MATTE BLACK
    $80
  • BLACK TOP

    DARKSIDE TORT
    $120
  • AV2

    PLATINUM
    $175
  • DETROIT XL

    GLOSS BLACK
    $150
  • HARDKNOX

    MATTE BLACK
    $150
  • CHARGE

    MATTE BLACK
    $90
  • BIG BEAT

    MATTE BLACK
    $100
  • CHARGE XL

    MATTE BLACK
    $90
  • AV1 LARGE

    PLATINUM
    $175
  • KNOXVILLE UNION

    MATTE BLACK
    $120
  • SIXER

    MATTE BLACK
    $90
  • 40FIVE

    MATTE BLACK
    $150
  • REPRISE

    MATTE BLACK
    $150
  • AV1 XL

    BLACK
    $125
  • BENGAL

    MATTE BLACK
    $100
  • HUXLEY

    ROARK GLACIER GLASS
    $300
  • LEADBELLY

    MATTE BLACK
    $200
  • TXOKO

    MATTE BLACK
    $200
  • LA TXOKO

    MATTE BLACK
    $120
  • LEADFOOT

    GLOSS BLACK
    $100
  • BLAST SHIELD

    MATTE BLACK
    $120

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