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THIS YEAR, WE’VE HONED IN ON WHAT IT IS WE DO BEST, AND DID A LOT OF IT

THIS YEAR, WE’VE HONED IN ON WHAT IT IS WE DO BEST, AND DID A LOT OF IT

Electric was founded by craftsman Kip Arnette and friends with “100% focus on eyewear and goggles.” Today our vision remains the same. We’ve learned a lot and are doing things differently, with a higher sense of purpose and quality than ever before, but some things should never change. We want to be the best at what we do. We choose to make our eyewear in Italy. Italy has more collective eyewear experience, quality materials and skilled human craftsman than anywhere in the world, period. Cut the chatter, put on the music and deep dive in to what we consider to be the most focused, dynamic and innovative sunglass collection ever, from the world’s greatest independent eyewear brand.


#STYLETHATPERFORMS

#STYLETHATPERFORMS

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