INTRODUCING CANE FIELD
A NEW COLOR BY JOHN JOHN FLORENCE
We worked with world champion surfer John John Florence to develop a color series inspired by the rich green tones of the North Shore. The JJF Cane Field collection is hand-crafted from M49 Italian bio-acetate, features bronze polarized lenses, and is available in our coveted Oak and Birch frames.
THE JASON MOMOA COLLECTION
FEATURING THE BEST-SELLING CRASHER
Introducing Momoa Matte Pink and Momoa Rose Tort in our coveted Crasher. Handcrafted from luxurious M49 Italian acetate.
NORTH SHORE LIFEGUARD DAVID WASSELL
THE TECH ONE XL SPORT
Legendary North Shore waterman Dave Wassell understands the importance of high quality performance eyewear. His work as a North Shore lifeguard demands superior visuals. The Tech One XLS rises to the occasion with our Polarized Pro lenses and enhanced performance features.
GREEN IGUANA
NEW CRASHER COLOR
Sun worshipers unite. This new color celebrates muted tropical tones in a luxurious glossy Italian bio-acetate. Channel your inner lizard and get ready for long, lazy days near the water.
INTRODUCING
ELECTRIC TOWELS
We’re proud to partner with Nomadix to offer a new line of premium, multi-functional towels that simplify adventure and create less waste. All towels are made out of post-consumer recycled materials. Versatile, durable, and ready for all.
LOYALTY & REWARDS
Earn points every time you shop, plus get exclusive discounts and rewards.
STYLE THAT PERFORMS
Electric designs high-quality, innovative eyewear at the intersection of style and performance.
Made in Italy. Lifetime Warranty.