BEST-SELLING
CRASHER
The Crasher is a confident design statement with a chunky frame and bold silhouette.
PREMIUM
EYEWEAR
Sophisticated shapes in premium materials. Fashion forward eyewear to elevate style without sacrificing performance.
SHOP MEN'SSHOP WOMEN'S
PACIFIC BLUE
JJF12
A performance eyewear collection featuring blue polarized pro lenses by world champion surfer John John Florence.
PERFORMANCE
EYEWEAR
Technical frame features with performance lenses. Eyewear purpose-built to pursue outdoor passions.
SHOP PERFORMANCE
VERSATILITY IN DESIGN
KNOXVILLE
Classic design traits and a lightweight fit have made this award-winning frame a brand favorite for over a decade.
EVERYDAY
EYEWEAR
Versatility in style and performance. Quality eyewear in classic shapes for comfort in any situation.
SHOP MEN'S SHOP WOMEN'S
REALTREE™ APG™ CAMO
PERFORMANCE COLLECTION
We partnered with Realtree™ to bring you a fully camouflaged collection of our best polarized performance eyewear.
LOYALTY & REWARDS
Earn points every time you shop, plus get exclusive discounts and rewards.
STYLE THAT PERFORMS
Electric designs high-quality, innovative eyewear at the intersection of style and performance.
Made in Italy. Lifetime Warranty.