THE JASON MOMOA COLLECTION

ELECTRIC X JASON MOMOA

Jason is an actor, an activist, and a dreamer who lives the core ethos of Electric at full throttle. We worked with Jason to design signature eyewear styles that embody his passion for sustainability, Polynesian culture, and vintage aesthetics.

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BEST IN BLUSH

EXCLUSIVE NEW COLOR

Introducing a new warm Italian M49 bio-acetate color inspired by delicate blush colors and geometry found in nature. Exclusively offered in the best-selling Crasher.

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SNOW 21/22

MORE OUTDOOR

Premium goggles for riding in all conditions.
Introducing Snow 21/22 from Electric.

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TUNED IN

TRAVEL SERIES

Come along for the trip as we get Tuned In to a creative capital where cultures and eras melt together.

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PREMIUM

EYEWEAR

Sophisticated shapes in handcrafted Italian M49 Bio-Acetate. Fashion-forward eyewear to elevate style without sacrificing performance.


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ELECTRIC X SWIMBAIT UNDERGROUND

PERFORMANCE EYEWEAR

We teamed up with SU to bring serious anglers a purpose-built, performance eyewear style unlike anything else on the water.

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PERFORMANCE

EYEWEAR

Technical frame features with performance lenses. Eyewear purpose-built to pursue outdoor passions.


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VERSATILITY IN DESIGN

KNOXVILLE

Classic design traits and a lightweight fit have made this award-winning frame a brand favorite for over a decade.

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EVERYDAY

EYEWEAR

Versatility in style and performance. Quality eyewear in classic shapes for comfort in any situation.


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LOYALTY & REWARDS

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STYLE THAT PERFORMS


Electric designs high-quality, innovative eyewear at the intersection of style and performance.

Made in Italy. Lifetime Warranty.