TAKE 20% OFF SITE WIDE

Shop Local Sale

Take 20% off your entire purchase and we will also donate a portion of the proceeds to support local businesses during this crisis.

Use code: SHOPLOCAL

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A MESSAGE FROM OUR CEO

Throughout Electric’s 20  years in the eyewear business, we have had the opportunity to test our strength and resilience.  I am feeling optimistic about the reset in priorities and the increase in focus these opportunities provide.

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Thank You For Your Service

We are inspired by the service you provide, the people you help and the community you support. To show our gratitude, Electric is offering 50% off to military, nurses, first responders, law enforcement, and teachers. 

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Add a Layer of Protection

These pieces go the extra mile to block out the things that may harm you. Some provide extra top and side shielding to increase protection from floating particles entering the space around your eyes.

Shop Covid-19 Collection

GOGGLE SALE

40% off All Goggles

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STYLE THAT PERFORMS

Designed in California and made in Italy, Electric is rooted in and inspired by Southern California’s rich music, art, surfing, snowboarding and active-lifestyle cultures. Our global headquarters is located in the beachside town of San Clemente, California.

CALIFORNIA DESIGN. MADE IN ITALY.

Working with the best factories in Italy, every one of our sunglasses is thoughtfully designed, meticulously crafted and features the best materials and high-standard processes that Italian sunglass manufacturers are known the world over for.

FEEL THE DIFFERENCE

When it comes to protecting your eyes and the sensitive skin around them, Electric’s signature melanin-infused lenses do it best. Featured in all of our sunglasses, melanin blocks 98% HEV blue light, provides crisp vision and provides a heightened level of protection.