BEST-SELLING

CRASHER

The Crasher is a confident design statement with a chunky frame and bold silhouette.

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PREMIUM

EYEWEAR

Sophisticated shapes in premium materials. Fashion forward eyewear to elevate style without sacrificing performance.


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PACIFIC BLUE

JJF12

A performance eyewear collection featuring blue polarized pro lenses by world champion surfer John John Florence.

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PERFORMANCE

EYEWEAR

Technical frame features with performance lenses. Eyewear purpose-built to pursue outdoor passions.


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VERSATILITY IN DESIGN

KNOXVILLE

Classic design traits and a lightweight fit have made this award-winning frame a brand favorite for over a decade.

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EVERYDAY

EYEWEAR

Versatility in style and performance. Quality eyewear in classic shapes for comfort in any situation.


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REALTREE™ APG™ CAMO

PERFORMANCE COLLECTION

We partnered with Realtree™ to bring you a fully camouflaged collection of our best polarized performance eyewear.

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LOYALTY & REWARDS

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STYLE THAT PERFORMS


Electric designs high-quality, innovative eyewear at the intersection of style and performance.

Made in Italy. Lifetime Warranty.