THROUGH A DIFFERENT LENS
SS21 CAMPAIGN
This campaign promotes peaceful inward moments, upcoming celebratory engagements, and a more dynamic existence in 2021. It encourages us to focus on intimate, unique moments and view life moving forward through a different lens.
#throughadifferentlens
ELECTRIC EYEWEAR
Electric designs high-quality, innovative eyewear to empower dynamic lifestyles. All sunglasses feature blue light blocking, melanin-infused lenses.
Made in Italy. Lifetime Warranty.
BEST SELLERS
CRASHER
The Crasher is available in two sizes to fit various face shapes. With an edgy and bold silhouette, it’s a confident design statement made with the highest quality materials available.
KNOXVILLE
Classic design traits and a lightweight fit have made the award-winning Knoxville a brand favorite for over a decade. Available in two sizes.
John John Florence
PERFORMANCE EYEWEAR
With eyes set on the horizon, world champion surfer John John Florence introduces a new color collection in the award-winning JJF Knoxville Sport and JJF12.
THE
COFFEE COLLECTION
Refresh and recharge with a bold hand-crafted Italian acetate color.
SNOW
Working with the best riders in the world to develop our snow goggles has resulted in a function-first design strategy. We offer a wide variety of lens options that all provide 100% USA/UVB protection to ensure optimal performance.
REWARDS PROGRAM
Earn points every time you shop, plus get exclusive discounts and rewards.