30% OFF SITEWIDE

USE CODE: BFCM30

Get yourself and your crew Style That Performs. 30% Off Sitewide & Up to 70% Off Outlet. Sale Ends 11/29.

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BEST IN BLUSH

EXCLUSIVE NEW COLOR

Introducing a new warm Italian M49 bio-acetate color inspired by delicate blush colors and geometry found in nature. Exclusively offered in the best-selling Crasher.

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SNOW 21/22

MORE OUTDOOR

Premium goggles for riding in all conditions.
Introducing Snow 21/22 from Electric.

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TUNED IN

TRAVEL SERIES

Come along for the trip as we get Tuned In to a creative capital where cultures and eras melt together.

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PREMIUM

EYEWEAR

Sophisticated shapes in handcrafted Italian M49 Bio-Acetate. Fashion-forward eyewear to elevate style without sacrificing performance.


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ELECTRIC X SWIMBAIT UNDERGROUND

PERFORMANCE EYEWEAR

We teamed up with SU to bring serious anglers a purpose-built, performance eyewear style unlike anything else on the water.

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PERFORMANCE

EYEWEAR

Technical frame features with performance lenses. Eyewear purpose-built to pursue outdoor passions.


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VERSATILITY IN DESIGN

KNOXVILLE

Classic design traits and a lightweight fit have made this award-winning frame a brand favorite for over a decade.

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EVERYDAY

EYEWEAR

Versatility in style and performance. Quality eyewear in classic shapes for comfort in any situation.


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LOYALTY & REWARDS

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STYLE THAT PERFORMS


Electric designs high-quality, innovative eyewear at the intersection of style and performance.

Made in Italy. Lifetime Warranty.