TUNED IN
TRAVEL SERIES
Come along for the trip as we get Tuned In to a creative capital where cultures and eras melt together.
PREMIUM
EYEWEAR
Sophisticated shapes in handcrafted Italian M49 Bio-Acetate. Fashion-forward eyewear to elevate style without sacrificing performance.
SHOP MEN'SSHOP WOMEN'S
SNOW 21/22
MORE OUTDOOR
Premium goggles for riding in all conditions.
Introducing Snow 21/22 from Electric.
ELECTRIC X SWIMBAIT UNDERGROUND
PERFORMANCE EYEWEAR
We teamed up with SU to bring serious anglers a purpose-built, performance eyewear style unlike anything else on the water.
PERFORMANCE
EYEWEAR
Technical frame features with performance lenses. Eyewear purpose-built to pursue outdoor passions.
SHOP PERFORMANCE
VERSATILITY IN DESIGN
KNOXVILLE
Classic design traits and a lightweight fit have made this award-winning frame a brand favorite for over a decade.
EVERYDAY
EYEWEAR
Versatility in style and performance. Quality eyewear in classic shapes for comfort in any situation.
SHOP MEN'S SHOP WOMEN'S
REALTREE™ APG™ CAMO
PERFORMANCE COLLECTION
We partnered with Realtree™ to bring you a fully camouflaged collection of our best polarized performance eyewear.
LOYALTY & REWARDS
Earn points every time you shop, plus get exclusive discounts and rewards.
STYLE THAT PERFORMS
Electric designs high-quality, innovative eyewear at the intersection of style and performance.
Made in Italy. Lifetime Warranty.