THROUGH A DIFFERENT LENS

SS21 CAMPAIGN

This campaign promotes peaceful inward moments, upcoming celebratory engagements, and a more dynamic existence in 2021. It encourages us to focus on intimate, unique moments and view life moving forward through a different lens.

#throughadifferentlens

DISCOVER SHOP

MEN's SUNGLASSES

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WOMEN's SUNGLASSES

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ELECTRIC EYEWEAR

Electric designs high-quality, innovative eyewear to empower dynamic lifestyles. All sunglasses feature blue light blocking, melanin-infused lenses.

Made in Italy. Lifetime Warranty.

BEST SELLERS

CRASHER

The Crasher is available in two sizes to fit various face shapes. With an edgy and bold silhouette, it’s a confident design statement made with the highest quality materials available.

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KNOXVILLE

Classic design traits and a lightweight fit have made the award-winning Knoxville a brand favorite for over a decade. Available in two sizes.

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John John Florence
John John Florence

John John Florence

PERFORMANCE EYEWEAR

With eyes set on the horizon, world champion surfer John John Florence introduces a new color collection in the award-winning JJF Knoxville Sport and JJF12.

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Coffee Collection
Crasher

THE

COFFEE COLLECTION

Refresh and recharge with a bold hand-crafted Italian acetate color.

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Snow
Crasher

SNOW

Working with the best riders in the world to develop our snow goggles has resulted in a function-first design strategy. We offer a wide variety of lens options that all provide 100% USA/UVB protection to ensure optimal performance.

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REWARDS PROGRAM

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