INTRODUCING

JJF12

REPRESENTING THE PINNACLE OF SUSTAINABLE DESIGN, QUALITY, AND PERFORMANCE AVAILABLE IN THE MARKET TODAY.

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NEW COLOR

Polarized Crasher

Now available in Italian-made matte tort acetate with melanin-infused polarized grey lenses.

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THINK PINK

Helping Women Now

In support of Breast Cancer Awareness month, Electric will donate 10% of all sales on any pink sunglass to the National Breast Cancer Foundation.

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@electric on Instagram

These guys make some of the best-looking performance sunglasses we’ve ever seen— a hard pivot from your uncle’s dorky runner shades.

...another trend leader in Golf.

We love Electric eyewear because it’s timeless: there is a style for everyone and for every season.