ELECTRIC SURF
Style That Performs
Founded by surfers, for surfers, we draw inspiration from those who spend their days in and out of the water. Surf, sand, sun, repeat.
Polarized Sunglasses
Cutting through the glare of the water’s surface while providing superior color contrast, you'll see your best with our melanin infused polarized lenses. Electric polarized lenses provide crisp vision, reduced eye fatigue and all around healthier eyes.
No Gimmicks, No Distortion, No Glare.
ELECTRIC x JOHN JOHN FLORENCE
JJF12
Purpose built to weather the elements, provide superior protection, and elevate style, the JJF12 represents the pinnacle of style and quality performance available in the market today.
Winner of the 2019 SIMA Awards "Eyewear of the Year" and Outside Magazine's 2020 "Gear of the Year."
AWARD WINNING
JJF Knoxville
Electric wins the very first ‘Eyewear Product of the Year’ award presented by SIMA for the JJF signature Knoxville Sport series.