OUR STORY
ELECTRIC EYEWEAR
Electric’s reputation for being one of the most forward-thinking names in eyewear is well earned. The brand has designed and developed products with some of the world’s top athletes and personalities. A commitment to style-driven, purpose built eyewear is a key design philosophy that has resulted in two decades of innovation. Twenty years in, the passion and energy are unparalleled, and the brand remains unapologetically — Electric.
MADE IN ITALY
Meticulous attention to detail, first choice materials and high standard processes, have placed Italian craftsmanship at the pinnacle of sunglass manufacturing.
MELANIN-INFUSED LENSES
Melanin is a natural pigment is found in our body. Our lenses are infused with synthetic Melanin to block harmful blue light and protect the sensitive skin around your eyes.
PREMIUM POLARIZED LENSES
Our Polarized filters are infused into the lens, not coated for long term durability and performance. They offer the best protection & clarity possible.
TECHNOLOGY & BENEFITS
Our focus is on high-quality, purpose-built design. This philosophy ensures we deliver eyewear that offers true protection, real comfort, and unrivaled optical health.
CUSTOMER SERVICE
We have real people who care on our team. Connect with us for any of your needs regarding product related questions, orders, and company policies.
FIND A RETAIL STORE NEAR YOU
Fit is important when buying eyewear. Use our dealer locator to find a retail location near you.