OUR STORY

ELECTRIC EYEWEAR

Electric’s reputation for being one of the most forward-thinking names in eyewear is well earned. The brand has designed and developed products with some of the world’s top athletes and personalities. A commitment to style-driven, purpose built eyewear is a key design philosophy that has resulted in two decades of innovation. Twenty years in, the passion and energy are unparalleled, and the brand remains unapologetically — Electric.

MADE IN ITALY

Meticulous attention to detail, first choice materials and high standard processes, have placed Italian craftsmanship at the pinnacle of sunglass manufacturing.

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MELANIN-INFUSED LENSES

Melanin is a natural pigment is found in our body. Our lenses are infused with synthetic Melanin to block harmful blue light and protect the sensitive skin around your eyes.

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PREMIUM POARIZED LENSES

Our Polarized filters are infused into the lens, not coated for long term durability and performance. They offer the best protection & clarity possible.

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TECHNICAL & BENEFITS

Our focus is on high-quality, purpose-built design. This philosophy ensures we deliver eyewear that offers true protection, real comfort, and unrivaled optical health.

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CUSTOMER SERVICE

We have real people who care on our team. Connect with us for any of your needs regarding product related questions, orders, and company policies.

CONTACT

FIND A RETAIL STORE NEAR YOU

Fit is important when buying eyewear. Use our dealer locator to find a retail location near you.

STORE LOCATOR